Jessica Biel in a Tiffany archives-inspired brooch in platinum, from the 2013 Blue Book Collection brooch of round and cushion-cut diamonds inspired by a design from the French Crown Jewels
The name Tiffany and Co. (www.tiffany.com) conjures up images of Audrey Hepburn in a chic black Givenchy, clutching a pastry and cup of coffee peering in the window, little blue boxes, and for me (because I worked at a jewelry store on fifth avenue a few blocks away from Tiffany) crowds of tourists gathering outside on a Saturday morning long before they open.
Gwyneth Paltrow in a Tiffany butterfly brooch with black opals, Montana sapphires and diamonds in platinum, from the 2013 Blue Book Collection.
“Founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 as a “stationery and fancy goods emporium,” the store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in Lower Manhattan. The name was shortened to Tiffany & Co. in 1853 when Charles Tiffany took control, and the firm’s emphasis on jewelry was established.” 
“Tiffany’s celebrated Blue Book, the jeweler’s annual publication that showcases the latest and most spectacular jewels in all their glamour and brilliance, has been arriving in customers’ mail boxes since 1845. It is the first mail order catalogue to be distributed in the U.S. The Blue Book archive forms a detailed chronology of Tiffany’s role in the evolution of American design. Early Blue Books showcase lavish diamonds, including French and Spanish crown jewels reset in exquisite Tiffany settings, which marked the first appearance of major gemstones in the U.S., and an astonishing array of jewels that won gold medals at the great world’s fairs of the late 19th and early 20th centuries. These are followed by Blue Books that feature the platinum age of diamonds in the 1920’s, Cocktail-Style jewelry in the 1940’s and 1950’s, and dazzling creations in every era since.” 
Sarah Jessica Parker in a Tiffany necklace with a round tanzanite and diamonds in platinum, from the 2013 Blue Book Collection.
This past Friday night, Tiffany & Co. launched their 2013 Blue Book Collection and celebrated at their Blue Book Ball. Held at Rockefeller Center in New York City, it was a celebrity packed event where stars such as Sarah Jessica Parker, Gwyneth Paltrow, Carey Mulligan, Kate Hudson, Jessica Biel, Michelle Williams and Carolyn Murphy among others looked their best in what else, but Tiffany & Co. jewels!
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Next time you’re in Williamsburg Brooklyn, stop by Eight of Swords Tattoo (www.eightofswords.com) to check out their exclusive collection of my jewelry!!!
 “Tiffany & Co.” n.d., <http://en.wikipedia.org/wiki/Tiffany_%26_Co.> (accessed April 21, 2013).
 “Tiffany & Co. For The Press n.d., < http://press.tiffany.com/ViewBackgrounder.aspx?backgrounderId=30 >(accessed April 21,2013)